ℹ This Privacy Policy explains how Shankar Fininvest Private Limited, operating the PennyDrop Platform, collects, uses, stores, shares, and protects your personal data. It is compliant with the Digital Personal Data Protection Act 2023 (DPDPA), the IT (SPDI) Rules 2011, RBI Digital Lending Guidelines 2022, RBI KYC Master Directions 2016, PMLA 2002, and all other applicable Indian laws.
This Privacy Policy (“Policy”) governs the collection, use, storage, sharing, and protection of personal data by Shankar Fininvest Private Limited(“Company,” “we,” Us,” or “our”) in connection with the PennyDrop digital lending platform, accessible at www.pennydrop.in and through the PennyDrop mobile application (collectively, the “Platform”).
This Policy applies to all persons who visit, access, register on, or use the Platform in any manner (“Users,” “you,” or “your”). By accessing or using the Platform, you acknowledge that you have read, understood, and agree to the terms of this Policy. If you do not agree, you must immediately discontinue use of the Platform.
This Policy must be read in conjunction with our Terms and Conditions, the Key Fact Statement (KFS) applicable to your Loan, and the Loan Agreement executed between you and the Lender. Capitalised terms not defined herein have the meanings ascribed to them in the Terms and Conditions.
Under the Digital Personal Data Protection Act 2023 (“DPDPA”), the Company acts as the Data Fiduciary in respect of personal data collected through the Platform. Details of the Data Fiduciary:
| Particulars | Details |
|---|---|
| Entity Name | Shankar Fininvest Private Limited |
| Brand / Platform | PennyDrop |
| CIN | U74899DL1995PTC067650 |
| PAN | AABCS7056E |
| Registered Office | 160, First Floor, Gaffar Market, Karol Bagh, New Delhi, 110005 |
| Website | www.pennydrop.in |
| Privacy / Data Queries | care@pennydrop.in |
| Nodal / Grievance Officer | nodal.officer@pennydrop.in |
This Policy applies to all personal data processed by the Company in connection with:
This Policy does NOT apply to:
For the purposes of this Policy, the following definitions apply:
We collect and process the following categories of personal data, subject always to the principles of purpose limitation and data minimisation:
⛔ PennyDrop does NOT collect, access, or process the following without a separate, specific, purpose-limited consent, and will NEVER collect the following for lending purposes: phone contact lists, call logs, SMS messages, gallery or photos, social media profiles or content, microphone recordings. This is in strict compliance with RBI Digital Lending Guidelines (Sep 2022).
We collect data that you provide directly when you:
We automatically collect certain technical and usage data when you access the Platform, including device information, IP address, and usage behaviour, using cookies and similar tracking technologies (see Section 15).
We may collect or verify data from the following third-party sources, always with your explicit prior consent:
⚠ We will always inform you clearly about the source of data we collect about you from third parties, and obtain your specific consent before accessing such data.
We process your personal data only for the following specific, explicit, and legitimate purposes. We will not process your data for any purpose not listed herein without obtaining your fresh, explicit consent.
Legal Basis: Consent and contract performance.
We use your mobile number, name, email, and device data to create and manage your PennyDrop account, verify your identity via OTP, and secure your account.
Legal Basis: Legal obligation (PMLA 2002, RBI KYC Master Directions 2016).
We collect and process identity documents, Aadhaar data, PAN, and CKYC records to fulfill our mandatory Know Your Customer (KYC) and Anti-Money Laundering (AML) obligations under applicable law. This processing cannot be refused or withdrawn as a condition of legal compliance.
Legal Basis: Consent and contract performance.
We process your financial data, income information, bank statements, and credit bureau data to assess your creditworthiness on behalf of the Lender and to process your loan application.
Legal Basis: Contract performance.
We process your bank account details and NACH mandate information to facilitate loan disbursement by the Lender and to process your EMI repayments.
Legal Basis: Consent.
We process location data ONLY for:
⛔ Location data is NEVER used for loan recovery. It is NEVER shared with recovery agents. Use of location data for recovery or harassment purposes is strictly prohibited under RBI Digital Lending Guidelines and applicable law.
Legal Basis: Legitimate interest and legal obligation.
We process behavioural, device, and financial data to detect, prevent, and investigate fraud, identity theft, and financial crime, including using automated risk-scoring models.
Legal Basis: Legal obligation.
We process and retain your data to comply with obligations under PMLA 2002, DPDPA 2023, IT Act 2000, Income Tax Act 1961, RBI guidelines, court orders, and requests from regulatory authorities and law enforcement agencies.
Legal Basis: Legal obligation and contract performance.
We process your data to address your queries, complaints, and disputes, including maintaining records of communications for quality assurance and regulatory compliance.
Legal Basis: Legitimate interest.
We use anonymised and aggregated (non-identifiable) usage data to understand how our Platform is used and to improve its features, performance, and security. Individual users are NOT identifiable from such data.
Legal Basis: Separate, optional consent (opt-in).
We may send you information about new products, features, or offers from PennyDrop or its partners ONLY if you have separately opted in to receive such communications. Marketing communications are entirely optional and are NOT a condition of availing the Services. You may opt out at any time. See Section 11.
✅ We will NEVER combine your lending data with third-party data for advertising profiling without your separate, explicit, purpose-specific consent.
Under the DPDPA 2023 and applicable laws, we process your personal data on the following legal bases:
| Processing Activity | Legal Basis | Can You Object? |
|---|---|---|
| KYC / AML verification | Legal obligation (PMLA 2002, RBI KYC MD 2016) | No — legally mandated |
| Credit bureau access | Explicit consent | Yes — but loan cannot proceed without it |
| Loan processing and disbursement | Contract performance and consent | Yes — but loan cannot proceed |
| NACH mandate | Consent and contract performance | Yes — with consequences for repayment |
| Location data | Explicit consent | Yes — at any time |
| Fraud detection | Legitimate interest and legal obligation | Limited right to object |
| Regulatory reporting | Legal obligation | No — legally mandated |
| Marketing communications | Separate opt-in consent | Yes — opt out at any time |
| Platform improvement | Legitimate interest (anonymised data only) | N/A — no individual identified |
We do NOT sell, rent, or trade your personal data to third parties for commercial gain. We share your data only in the following circumstances and with the following categories of recipients, all of whom are bound by appropriate contractual or legal obligations:
We share your KYC data, financial data, and credit assessment data with the Lender (NBFC/Bank partner) for the sole purpose of processing your loan application, sanctioning the Loan, and managing the Loan Agreement. The Lender's processing of your data is governed by its own privacy policy and RBI regulations.
We share identity data with UIDAI (for Aadhaar e-KYC), the Central KYC Registry (CKYCRR), and KYC verification technology providers (including Surepass, Ongrid, Novel Pattern) for the sole purpose of identity verification and KYC compliance.
We share your identity and financial data with Credit Information Companies (TransUnion CIBIL, Experian, Equifax, CRIF HighMark) to:
⛔ Your loan account and repayment performance WILL be reported to credit bureaus. Defaults and settlements are recorded and can negatively affect your credit score for up to 7 years.
Where you consent, we access your financial data through the RBI-licensed Account Aggregator (AA) framework, governed strictly by a Consent Artefact. You may revoke AA consent at any time through the relevant AA.
We share your bank account and NACH mandate details with payment gateway partners and the NPCI for the purpose of processing EMI repayments and NACH mandate registration.
In the event of Default on your Loan, the Lender may engage authorised recovery partners (including Credgenics, GoCredit) for loan recovery. Any data shared with recovery partners shall be:
⛔ Recovery partners are PROHIBITED from accessing your location, contact list, photos, or any other device data. Any such attempt is unlawful and must be reported to nodal.officer@pennydrop.in and the RBI Ombudsman.
We may disclose your personal data to:
In the event of a merger, acquisition, demerger, or sale of all or substantially all of the Company's assets, your personal data may be transferred to the successor entity, provided that:
✅ We do NOT share your personal or financial data with advertisers, data brokers, or any third party for commercial profiling, advertising, or marketing purposes without your separate, explicit, purpose-specific consent.
We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, subject to the following minimum retention obligations:
| Data Category | Minimum Retention Period | Legal Basis |
|---|---|---|
| KYC documents and records | 5 years after end of customer relationship | PMLA 2002, RBI KYC MD 2016 |
| Loan transaction records | 10 years from loan closure | PMLA 2002, RBI guidelines |
| Credit bureau consent and access logs | Duration of customer relationship + 3 years | CIC (Regulation) Act 2005 |
| Grievance and complaint records | 3 years from date of resolution | Consumer Protection Act 2019 |
| Account Aggregator consent artefacts | As specified in Consent Artefact + 2 years | RBI AA Framework |
| NACH mandate and payment records | 10 years from last transaction | Payment and Settlement Systems Act 2007 |
| Marketing consent records | Until consent withdrawn + 2 years | DPDPA 2023 |
| Technical and usage logs | 90 days (rolling) | IT Act 2000 / internal security policy |
Upon expiry of the applicable retention period, personal data shall be:
Anonymised or aggregated data may be retained indefinitely for statistical and analytical purposes without constituting personal data processing.
All personal data and financial data of Indian customers is stored and processed exclusively on servers and data centres located within India, in strict compliance with RBI data localisation requirements applicable to regulated digital lending entities and payment service providers.
We implement and maintain comprehensive technical, organisational, and administrative security measures to protect your personal data from unauthorised access, disclosure, alteration, use, or destruction. These measures include:
While we implement industry-standard security measures, no system of data transmission or storage is completely impenetrable. We cannot guarantee absolute security of data transmitted over the internet. You are advised to:
⚠ The Company will NEVER ask you for your password, OTP, or full card/bank details via phone, SMS, or email. If you receive such a request, do not comply and report it immediately.
In the event of a personal data breach that is likely to result in harm to you, we shall:
Under the Digital Personal Data Protection Act 2023 and other applicable Indian laws, you have the following rights with respect to your personal data. To exercise any right, contact us at care@pennydrop.in or nodal.officer@pennydrop.in.
You have the right to:
We shall respond to access requests within 30 (thirty) days of receipt, unless a longer period is permitted by applicable law.
You have the right to request that we correct inaccurate, incomplete, or outdated personal data we hold about you. Corrections shall be effected within 30 days of your verified request. You may update certain information directly through the Platform or by contacting care@pennydrop.in.
You have the right to request erasure of your personal data in the following circumstances:
Erasure requests are subject to our legal retention obligations (see Section 9.1). We cannot erase data that we are legally required to retain, but we will restrict its further processing to the extent possible.
Where processing is based on your consent, you have the right to withdraw that consent at any time. Withdrawal shall not affect the lawfulness of processing before withdrawal. To withdraw consent, contact care@pennydrop.in. Note that withdrawal of certain consents (e.g., credit bureau consent) may prevent us from processing your loan application.
You have the right to have any grievance relating to our data processing practices addressed. See Section 16 for our full Grievance Redressal Mechanism.
Under DPDPA 2023, you have the right to nominate an individual to exercise your data rights in the event of your death or incapacity. To register a nominee, contact care@pennydrop.in.
You have the right to opt out of receiving marketing and promotional communications at any time by:
Opting out of marketing does not affect transactional or service-related communications, which are essential for your account and loan management.
To exercise any of the above rights, submit a request to:
We may request identity verification before fulfilling any data rights request to protect against unauthorised access. We shall respond within 30 days of verifying your identity. Complex requests may take up to 60 days, in which case we will notify you.
We obtain consent for data processing in the following manner:
We maintain auditable records of all consent obtained, including: the specific consent sought, the date and time of consent, the version of the privacy policy in force at the time, the channel through which consent was given, and any subsequent withdrawal of consent.
You may withdraw any consent at any time as described in Section 11.4. We maintain records of consent withdrawals alongside original consent records. Withdrawal of consent for legally mandated processing (KYC/AML) is not possible but will be explained to you clearly.
If you withhold or withdraw consent for certain data processing activities, the specific consequence shall be communicated to you at the time of the consent request. For example:
Credit assessment and fraud detection on the Platform involve the use of automated processes, including algorithmic credit-scoring models. Such automated processing may result in decisions that affect your ability to obtain a Loan.
In compliance with applicable law and RBI guidelines:
⚠ Loan rejection or credit limit decisions are made by the Lender and may be based on credit bureau data, income assessment, and other factors. You have the right to access your credit bureau report and dispute inaccuracies directly with the relevant Credit Information Company.
The Platform may contain links to third-party websites, applications, or services (including social media platforms and partner websites). This Policy applies ONLY to the PennyDrop Platform. We do not control, and are not responsible for, the privacy practices or content of any third-party websites.
We strongly advise you to review the privacy policy of any third-party website you visit. We expressly disclaim all liability arising from your interaction with or reliance on any third-party website linked from our Platform.
We use the following categories of cookies and similar technologies on the Platform:
| Cookie Type | Purpose | Required? |
|---|---|---|
| Strictly Necessary | Essential for the Platform to function; enable authentication, session management, and security features | Yes — cannot be disabled |
| Functional | Remember your preferences, language settings, and personalise your experience | Optional — with your consent |
| Analytical / Performance | Collect anonymised data on how the Platform is used to improve performance; no individual identification | Optional — with your consent |
| Marketing / Targeting | Track your activity to serve personalised advertisements (if you have opted in to marketing) | Optional — only with separate marketing opt-in |
Third-party service providers (such as analytics providers) may set their own cookies when you use the Platform. We do not control these cookies and recommend reviewing the privacy policies of such third parties. We disclaim liability for third-party cookie practices.
You can manage your cookie preferences through:
Cookies do not access any personal data stored on your device beyond what you have consented to share with us.
The Platform and Services are intended exclusively for individuals who are:
The Platform is NOT intended for use by minors (persons below 18 years of age), un-discharged insolvents, persons of unsound mind, or any person otherwise legally incompetent to contract. We do not knowingly collect personal data from minors. If we become aware that personal data of a minor has been collected without verifiable parental consent, we shall promptly delete such data.
If you are a parent or guardian and believe your minor child has provided personal data to us, please contact us immediately at care@pennydrop.in.
We reserve the right to update, amend, or replace this Policy at any time to reflect changes in applicable law, regulatory requirements, our Services, or our data practices. Changes shall be:
Your continued use of the Platform after the effective date constitutes acceptance of the revised Policy. If you do not agree to any material change, you must discontinue use and contact care@pennydrop.in to exercise your data rights (including erasure, subject to legal retention obligations).
We are committed to addressing privacy and data-related complaints fairly and efficiently. The following escalation mechanism applies:
For any privacy or data-related query or complaint, first contact:
We shall acknowledge within 2 business days and endeavour to resolve within 10 business days.
If unresolved within 10 business days or not satisfactory, escalate to the Nodal Officer:
| Details | Information |
|---|---|
| Designation | Nodal / Grievance Officer — Shankar Fininvest Private Limited |
| nodal.officer@pennydrop.in | |
| Postal Address | Nodal Officer, Shankar Fininvest Private Limited, 160, First Floor, Gaffar Market, Karol Bagh, New Delhi, 110005 |
| Response Time | Within 7 business days of receipt |
If your complaint remains unresolved, you may approach:
This Policy has been prepared in compliance with the following laws, regulations, and guidelines:
| Law / Guideline | Relevance to This Policy |
|---|---|
| Digital Personal Data Protection Act 2023 | Framework for personal data processing, consent, and data principal rights |
| IT Act 2000 & SPDI Rules 2011 | Sensitive personal data protection, security obligations, data fiduciary duties |
| RBI Guidelines on Digital Lending (Sep 2022) | Data collection restrictions, no access to contacts/gallery, recovery data norms |
| RBI KYC Master Directions 2016 | KYC data collection, retention, and verification obligations |
| Prevention of Money Laundering Act 2002 | Data retention minimums, AML/CFT data obligations |
| Aadhaar Act 2016 & UIDAI Regulations | Aadhaar data access and storage restrictions |
| Credit Information Companies (Regulation) Act 2005 | Credit bureau data access and reporting obligations |
| Consumer Protection Act 2019 | Grievance redressal obligations, unfair trade practices |
| Payment and Settlement Systems Act 2007 | NACH mandate and payment record retention |
| RBI Integrated Ombudsman Scheme 2021 | External dispute resolution for data and lending complaints |
| Purpose | Contact Details |
|---|---|
| Data Rights Requests | care@pennydrop.in (subject: Data Rights Request) |
| Privacy Complaints | care@pennydrop.in (subject: Data Privacy Complaint) |
| Nodal / Grievance Officer | nodal.officer@pennydrop.in |
| General Queries | care@pennydrop.in |
| Registered Office | Shankar Fininvest Private Limited, 160, First Floor, Gaffar Market, Karol Bagh, New Delhi, 110005 |
| Support Hours | 09:00 AM to 06:00 PM, Monday to Saturday (excluding public holidays) |
| RBI Ombudsman | https://cms.rbi.org.in | Toll-Free: 14440 | crpc@rbi.org.in |
By continuing to use the PennyDrop Platform, you confirm that: